Brief
We decided to create a whole new media channel. The Liga NOS Live Trophy, the world’s first trophy with two live cameras, one on each side. A live streaming on TV and Facebook that put fans in the very center of the action, watching the celebration in a whole new way.
Execution
We have incorporated a camera on each side of the trophy and broadcasted live during the final match, so that people could watch the winning celebration in a whole new way.
Outcome
Benfica TV, for the first time ever, transmitted live from a camera outside their channel. The Liga NOS Live Trophy became news during and after the match, appearing in every sports tv show. NOS had its logo inside the Champions’ commemoration.
+2.1MM TV LIVE AUDIENCE
+4.5MM ONLINE VIEWS
+200,000 INTERACTIONS
HAVAS PORTUGAL Credits:
CEO . Pedro Graça
Creative Directors . Paulo Pinto / José Vieira
Copywriter / Art Director . Leo Gomez / Marco Gonçalves
Strategy Director . Fabio Silveira
Planner . Telmo Esteves
Account Director . Patricia Caetano
Account Executives . Rui Mascarenhas / Carla Dias